Friday, June 21, 2024

Exploring Instagram's June 2024 Updates: AI Integration, New Engagement Features, and Enhanced User Control

Instagram has recently introduced several exciting updates to enhance user experience and engagement. Here are some of the key new features:

  1. AI Chats by Meta AI: Instagram now offers AI chat capabilities that allow users to interact with AI for personalized recommendations, image generation, and web searches. This feature is currently in tested in the US​​.

  2. Ads with Promo Codes: Brands can now include promo codes directly in their Instagram ads, providing users with discounts automatically applied at checkout​​.

  3. Message Editing: Users can now edit their direct messages within 15 minutes of sending them, allowing for quick corrections and updates​.

  4. Pinned Chats: To keep important conversations easily accessible, users can pin up to three chats at the top of their inbox​.

  5. Toggle Read Receipts: Users now have the option to toggle read receipts on and off in their direct messages, giving them more control over their privacy​.

  6. Multiple Links in Bio: Instagram now allows users to add multiple links in their bio, replacing the need for third-party services like Linktree​​.

  7. Downloadable Reels: Public Reels can now be downloaded directly from the app, with an Instagram watermark to attribute the original creator​.

  8. New Engagement Tools: Instagram has introduced features like Hype Comments, allowing users to comment on Stories, and enhanced spam detection to improve user safety​.

These updates aim to make Instagram more interactive and user-friendly, providing new ways to connect and engage with content and each other.


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