YouTube's June 2024 Updates: New Monetization Rules, AI Tools, and Policy Changes

on


YouTube has rolled out several significant updates in June 2024, impacting monetization, ad placements, and content creation tools:

  1. Monetization Changes:

    • New YPP Eligibility: The threshold for joining the YouTube Partner Program (YPP) has been lowered to 500 subscribers and 3,000 watch hours in the past year. However, this tier excludes ad revenue and focuses on fan funding methods like Super Chats and Channel Memberships.
    • YouTube Shorts Monetization: Creators can now earn ad revenue from YouTube Shorts with a new pathway requiring 1,000 subscribers and 10 million Shorts views in 90 days. The revenue is pooled and shared based on views​ 

  2. Ad Placement and Revenue:

    • Automatic Ad Placement: YouTube now automates pre-roll, post-roll, and skippable ad placements to maximize revenue, although creators retain control over mid-roll ads​.
    • Adblocker Update: YouTube is taking measures to discourage adblocker use, encouraging users to support creators through YouTube Premium.

  3. Content Creation Tools:

    • AI-Powered Video Inspiration Tool: This new tool provides content ideas and outlines based on data analytics to help creators make engaging videos​ 
    • Assistive Search for Creator Music: An enhanced search feature helps creators find the perfect music tracks faster by describing their needs.
    • Dream Screen: A feature allowing creators to generate custom backgrounds for their Shorts using AI.
    • A/B Thumbnail Testing: Creators can now test up to three thumbnails per video to determine the most effective one based on viewer engagement​.

  4. Community and Policy Updates:

    • New Profanity Rules: Adjusted policies allow for limited monetization even with some coarse language, provided it's not excessively used in the first 7 seconds​.
    • Impersonation Policy Update: New rules require fan channels to clearly disclose that they are not the official artist or creator.

These updates aim to enhance creator earnings, streamline content creation, and improve viewer engagement on the platform. For more detailed information, you can check out sources like vidIQ and 9to5Google.

Comments

Post a Comment